The History of the Jordan Brand: From the Court to the Streets

Early Beginnings

The Jordan brand was founded in 1984 when Michael Jordan signed with Nike. Jordan was an up and coming basketball star at the time and Nike was looking to make a splash in the basketball shoe market. The original Air Jordan I was released in the fall of 1985 and featured a unique design that set it apart from other basketball shoes on the market. The shoe was a huge success and the Jordan brand was born.

Rise to Stardom

As Michael Jordan’s career began to take off, so did the popularity of the Air Jordan shoes. Jordan was featured in a series of iconic commercials that showcased his amazing skill and style on the court. The shoes quickly became a must-have item for any basketball fan and the Jordan brand was firmly established as a leader in the industry.

Expanding the Brand

Over the years, the Jordan brand has expanded beyond just basketball shoes. The company now produces a wide range of apparel and accessories that appeal to a variety of consumers. The brand has become synonymous with style and has been embraced by athletes and celebrities alike.

The Future of the Jordan Brand

The Jordan brand is continuing to grow and evolve. The company is constantly innovating and introducing new products to keep up with the changing trends in fashion and culture. The Jordan brand is sure to remain a leader in the industry for years to come.