The Top 5 Video Marketing Metrics to Track
1. View Count
The first metric to track when it comes to video marketing is view count. This metric is a measure of how many people have watched your video. It is important to track view count because it can give you an idea of how well your videos are being received by your target audience. If your videos are getting a lot of views, then it is likely that they are resonating with your audience and achieving your desired results.
2. Engagement Rate
The next metric to track is engagement rate. This metric measures how engaged your viewers are with your video. It is important to track engagement rate because it can give you an idea of how successful your video is in terms of getting people to take action. For example, if your video is prompting viewers to subscribe to your channel or visit your website, then tracking engagement rate can help you determine if your video is successful in achieving those goals.
3. Shares
The third metric to track is the number of shares your video receives. This metric is a measure of how many people are sharing your video with their friends and family. It is important to track this metric because it can give you an idea of how far your video is spreading. If your video is being shared by a lot of people, then it is likely that it is resonating with your audience and achieving your desired results.
4. Conversion Rate
The fourth metric to track is conversion rate. This metric measures how successful your video is in terms of getting viewers to take a desired action. For example, if your video is prompting viewers to subscribe to your channel or visit your website, then tracking conversion rate can help you determine if your video is successful in achieving those goals.
5. ROI
The final metric to track is return on investment (ROI). This metric measures how much money you are getting back for every dollar you invest in your video marketing efforts. It is important to track ROI because it can help you determine if your video marketing efforts are paying off. If your ROI is positive, then it is likely that your video marketing efforts are successful.